The 2013 B2B social media marketing check list

Originally posted on The online influencer:

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It is an accepted fact that social networks are here to stay however many companies are still trying to figure out how to use social networks in an effective way. There are many conflicting opinions on how an organisation should deploy the use of social networking, the reason being that each opinion revolves around that particular individual’s area of expertise or comfort zone.

While social networks can be used for research, public relations, branding, marketing or as an extension to your corporate enterprise resource planning systems, I am going to focus on the use of social networks for business-to-business marketing. Here are some things to consider if you are planning on using social networks as part of your B2B Marketing strategy.

Develop your strategy first

Before doing anything, spend a lot of time developing you B2B Social Media Marketing strategy. Too many jump in head first without having a plan…

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Big data: a retailer’s guide to likes, tweets, reviews, customer data, and basically everything else (infographic)

Originally posted on c24 Application Hosting Specialists:

When it comes to retailers, big data is perhaps a little too big.

Half of retailers can’t aggregate all their data in one place to make detailed reports and conclusions. 45 percent don’t use available data to personalize marketing communications, and another 42 can’t link data together at the individual customer level.

That is perhaps understandable, because 90 percent of the data that’s ever been created has been created in the last two years, and it’s growing fast.

Read more at http://venturebeat.com/2012/11/19/big-data-a-retailers-guide-to-likes-tweets-reviews-customer-data-and-basically-everything-else-infographic/#DoJMDx85f3svhhPH.99

Thanks to http://www.venturebeat.com

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The Internet of Things [INFOGRAPHIC]

When we think of being connected to the Internet, our minds immediately shift to our computers, phones, and most recently tablets. This week at Cisco live, I shared that in 2008, the number of devices connected to the Internet exceeded the number of people on Earth.

That’s right. There are more devices tapping into the Internet than people on Earth to use them. How is this possible?

The infographic below provides a visual representation of the increase in “things” connected to the Internet. With this increase, how will you prepare your network for the future?

By: Dave Evans

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How to Create, Market and Manage Your Digital Brand

Life has become complicated. In the past we only had one brand to create and maintain.How to Create Market and Manage your Digital Brand

The “physical brand” that is constrained by time and space.

Its maintenance is constant and it is something we all do and some are better at it than others.  You rise from your sleep and perform activities that could include showering, preening and wrapping yourself with the latest fashion.

Check in the mirror and you’re done, you are ready for the world.

In today’s digital age we also have the online brand to maintain, nourish and polish to present to the world. This is not restricted to a geographical location but roams and communicates beyond the space, time continuum.

It is your virtual “digital brand”.

Digital Visibility

The challenge today is to become visible in a world of online noise, torrents of information and global web competition, whether you are a personal or business brand.

A Multi-channel cyber persona is now becoming mandatory. The brand digital persona needs to be spread across websites, blogs, Facebook, Twitter and YouTube and that is just the start. The brand message needs to be consistent and constant on a variety of media. Visual channels are adding to the mix with Pintrest, Instagram and Fancy

It requires persistent and vigilant management as we check our emails, logon to our Facebook page and review Twitter updates. The blogger needs to check what blog posts are resonating, then review and approve the comments. Others will be checking how many hits have happened overnight to the YouTube channel. LinkedIn fans and users will want to know what connection invites are sitting in the inbox. If you are on Slideshare, you will be checking how many have downloaded or viewed your presentations.

Social media has pushed our lives further into the digital sphere as we check our friend requests on iPads and iPhones and often before leaving our beds.

The public and digital persona needs constant optimization to ensure that it has not been hijacked by spammers, scammers or trolls. It is an exercise in constant surveillance and management.

As they say “its complicated”.

The Rise of the Digital Assets

Business is now playing out online and thinking that your bricks and mortar presence is all that is needed is ignorance in a digital economy. If you are not found by search engines then you might as well be invisible. In some industries up to 90% of all buying decisions start with an online search. The holy grail is being ranked one on Google.

So what are the digital assets you need to create, market and manage?

  1. Websites (including blogs and e-Commerce stores)
  2. Social media channels and assets
  3. Multi-media content assets
  4. Mobile assets including apps and mobile sites
  5. Digital databases including email subscribers

The value of building and continuing to invest and build these assets cannot be underestimated. Most online stores have more traffic than physical stores.

The value of building and continuing to invest and build these assets cannot be underestimated. Most online stores have more traffic than physical stores.

(The above presentation was the keynote at the Digital Conference DGTL#U in Beirut, Lebanon in the Middle East.  This event was invented, designed and created by the Al-Iktissad Wal-Aamal Group and was the first of its kind in Beirut).

Digital Marketing

Once created the next challenge is moving your online brand from “invisible to visible” so that prospects and customers can find you, read and view your content and then buy your goods and services. Digital asset creation should not be “set and forget” as it was in the past.

Successful campaigns require multi-channel digital marketing strategies and tactics. These include:

  1. Search engine optimization (SEO)
  2. Paid digital advertising (this includes banner ads and Google Adwords)
  3. Social media marketing
  4. Email Marketing

To be truly successful requires three types of “multi“, multiple digital assets, multi-media and multiple marketing channels.

Marketing can no longer rely on just one channel or even two channels as your target audience has splintered and dispersed across a digital matrix.

Managing and Monitoring the Digital Brand

Multi-channel marketing requires the right tools and platforms to measure success and failure of campaigns.

The marketing manager and brand police will want  to know what is being said about the “Brand” to protect PR disasters from destroying a reputation in hours or even minutes as real time communication offers both opportunity and potential catastrophe at the speed of a tweet.

Community managers maintain and monitor “Tweet Stations” on Hootsuite or other Twitter platforms to see what is unfolding online. This maintenance can be in-house or outsourced.

Advertising agencies will want to know what are the click trough rates on banner ads.

Many tools are needed to manage the process of brand protection and maintenance.

What About You?

Have you discovered the importance of creating digital assets? How important are they for your business and brand? Is you marketing single or multi-channel.

What channels are working for you?

Look forward to hearing your stories.

By: 

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Tips For Writing Killer Adwords Ads

Anyone can write an ad, but creating an effective ad that translates into high converting clicks can be  much more difficult. One of the most challenging aspects of writing PPC (pay-per-click) ads is that it’s so  few words – it’s much simpler to get your message across when you’ve got a whole web page devoted to  it , but to reach a customer and drive them to action with only 10-15 words is much harder.
These  tips are designed to help you make the most of  every aspect of your ad from copy to capitals,  from language to links – to help you get a click and then convert that click to a sale.

Here are some strategies to try:

#1 Include Your Price
Whether it’s your standard price, or a special deal you’re offering, include it! This will both encourage  clicks you want and discourage clicks you don’t want.
If the price you’re featuring is cheaper than competitive products, you’ll win clicks from people who’ve  shopped around and want to buy at the lowest price point and will likely convert to a sale. If your price is  higher, bargain hunters will tend to not click on your link, which is preferable, because when they click  through, but don’t buy, it will throw off your conversion rate.

#2 Aggressive Call to Action
Whether you want them to click on a link, download a free report or buy something, you must motivate  them to act  and act now! Actions later today, tomorrow or at some vague point in the future are not what  you want.
Some great strategies to motivate your future customer to do what you want, when you want include:
(1) Telling them the special price is for today only- or  for the next 2 hours only – can encourage them to  buy now. No one wants to miss out on a deal!
(2) Offering something for free immediately in exchange for the action – whether it’s a free report for  signing up for your newsletter or a free preview of your  ebook or software package. People love free!
(3) Scaring them with scarcity! If you tell the potential buyer that there’s only 3 items left and they’re on  the fence about buying, the idea that they won’t be able  to get it later can spur action. In addition to not  missing out on a deal, the idea they might get something and deprive someone else of it is enticing!

#3 Feature Your Keyword Prominently
The first thing people read is the title and it should stand out significantly from the rest of the text – larger  font, different color, italics or underlines. Call attention to your title and be sure to feature the keyword  you’re targeting. Potential customers will react  to the same keyword they’re Googling.
Repeat it in the text of your ad as well to reinforce that you have what they’re searching for. Don’t try to  generalize and capture a wider audience. Instead, create  tight, focused ads that are aimed at one specific  type of customer. Then use that ad as a template and change out the keyword for variations on a product.  If it’s vitamin supplements, one ad could focus on male virility, another on weight loss, etc.

#4 Use Caps to Make Your Ad Pop
Don’t think about ads in the sense of typical rules of grammar.  Sentence fragments are okay – bolding  certain words is okay – creative punctuation is also fine.Using capital letters in the url you list in your ad can also be helpful, particularly if the url has several  words in it and the caps will break it up better. www.therightstuffforme.com – the f’s run together and  looks odd. www.TheRightStuffForMe.com is much easier to read.
Capital letters in the title and ad copy draw the eye and encourage the potential customer to keep reading.  But don’t get crazy and use all caps – this is visually exhausting and keeps your reader from picking out  what’s important. Instead, capitalize the first letter of each word in both your title and ad text – except for  words such as if, and, but, or, of, in, a, the or an. The exception for this exception is if these words are at  the beginning of a sentence.

#5 Make Them an Offer They Can’t Refuse
Whether it’s a discount of some sort, reduced shipping fees, multiple purchase offers or some other sort of  promotion, it will encourage action. People like a deal!Free items are especially enticing – whether it’s a free bonus report with purchase or sign-up or free  shipping for a tangible product, or buy one, get one free — free is great!
Discounts can be dollars off or percent off and can be offered to first-time buyers, or to recurring  customers or to encourage a continuity sign-up.
Coupons are a good marketing tool as well – you can offer a coupon for a free item with a future  purchase, dollars of percent off on a future purchase, or free shipping on the next purchase.
Whatever offer you are extending, make it clear in no uncertain terms what you are offering to your  customer. Don’t make a vague promise of a “huge discount” or “exciting bonuses.” Be specific and you  will get more clicks.

#6 Use a Keyword Targeted URL
Get the keyword into the URL that you use in your ad . For instance, if it’s a weight losssupplement and  have the URL we mentioned above, you could usewww.TheRightStuffForMe/SkinnyGirl or  www.TheRightStuffForMe.com/GetThin. These are catchy, but you can be even more specific. If the  keyword search was Lose Weight, you can add those words to the URL.
www.TheRightStuffForMe.com/LoseWeight. If it is not in your control though and you are given a link  that is less legible, you can try masking the URL to make it more presentable.

#7 Split Test, Then Split Test Again (and maybe one more time)
It is important to know not just that your group of ads is performing well, but specifically which ads are  the stand-outs and which could be tweaked. You should have several variations in your ad rotation.
After they have run for awhile, enough to establish observable trends, study the conversion rates and  click-thru rates for each individual ad. Figure out which ads perform best and look at the similarities  between those ads and how your underperformers differ from them.
It may be your ad copy that needs tweaking or your title. Don’t change both at once though. Even if the  ad performs better after the change, you won’t know which change (or if both) improved it. By changing  just one aspect of an ad at a time – color, URL tweaks, capitals, copy, title, special offers, more or less  keywords – you should be able to tweak each of your ads to maximum performance.
Also, don’t be afraid to throw out a dog that’s not good and not getting better. If there’s an ad you just  can’t improve conversions and click-thrus on, take it out of the rotation altogether. Also, don’t rest on  your past success. Just because an ad is doing well now, doesn’t mean that it always will. Keep an eye on  your conversion rates each month to spot a dip before it becomes a disaster.

#8 Get Regional
Many people like to be American – simple fact-other countries feel that way too. It gives you a certain  sense of comfort to shop ”in country.” These days, URL extensions exist for nearly every country. For  instance, France is .fr, Germany is .de and Canada.ca. It’s a simple matter to secure an international  version of your domain. If you know that you potential customers in a certain region or country, snap up  the domains and use them. In our example above, if you have customers in France, you could buy  www.TheRightStuffForMe.fr and you could get a better conversion rate from French searchers.
You may also want to consider language and terminology differences across international lines. Even  though English is predominant throughout the world, certain keywords make be English language specific  and another phrase may be more common elsewhere, even in English speaking nations such as the U.K.  and Australia. After all, over there a boot is the back of a car, so boot repair can mean something totally  different across the pond!

#9 Know Your Differentiators
Why is your product better than all the other ones out there on the market? This is critical to breaking you  away from the herd and converting clicks to sales. How will your product help them? Whether it’s weight  loss or a new skill, you need to let them know what need you are filling. Perhaps you offer a wider variety  of options than your competitors or lower price or different colors. Is your product of a higher quality or  more thorough than others on the market? Are you offering something that no one else has? A different  angle or a proven methodology? Have you won awards? Will you offer a money-back guarantee?
Study your competition and understand the differences between you and them and how you can make  those differences into selling points. This will also give you a chance to fine tune your pricing or tweak  your product to make it stand out more.

#10 Know What’s Trending
You need to know your customers – what they like, what they don’t, how they talk and where they are in  life. Different language, phrases and attitude in advertising will appeal to different demographics. If your  target customer is a younger male, stiff or formal language will not appeal. Be a little more hip and try to  speak their language.
Conversely, if you are trying to sell to senior citizens, trendy is the last thing you want to be. You want to  write more formal ad copy that is easy to understand and with no technological terms that are out of their  comfort zone.
Getting clicks and converting those to sales will happen more easily if the potential customer feels good  about your ad – if it speaks to them – and to do that, you must know their language and use it.
Beyond age, your demographics will be split into areas of interest –if you are marketing supplements, you  may be speaking to those needing to lose weight or  those needing more virility or more muscle mass.  Each market segment needs to be addressed differently – you must find the language to entice them. Split  testing (see tip # 7) can confirm that you’re speaking in the right voice to your customers.

By: blogforcash

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Business Is Starting to Understand the Power of Social Multi-Media

The pace of technological change is accelerating rapidly. In the case of social media, it is rapidly becoming socialmulti-media, meaning we have the addition of photos, graphics, animation, music, video, and more. Why is this happening? Because social media really isn’t about the word “media”; it’s about the word “social.”  It’s about sharing. And as you know, we have lots of different ways to share online.

We have social photo sharing such as Flicker, social video sharing such as YouTube, social game playing in 3D environments, and many others. But what we’re seeing today is that all the social media sites are making it easier for users to add any and all types of media to their posts, thus creating a new multi-media form of social sharing.Google Plus, for example, takes Twitter to a new level in that it allows us, very easily, to put photographs and videos within our social communications. Facebook has allowed us to do that for some time and it’s now making that easier and easier.

The point is that we’ll increasingly see videos, photography, graphics, animation, and 3-dimensional simulations as a part of social media, because, reading words is one thing; actually seeing those words come to life is another.  It’s human nature to humanize technology and adding different types of media to what we are sharing makes the sharing more meaningful, connected and fun.

One of the key benefits of social media is creating social trust. This is important for business to understand, because when you say your product or service is the best, people may or may not believe you. But when people see their friends and others “just like them” saying something is the best, now you’ve developed social trust for your claims. People are then inclined to think: “My friends and colleagues are saying this product is the best, it must be.”

So how do businesses humanize the social media ads and marketing campaigns they’re implementing? They will humanize them with photographs and videos of employees; happy customers using you’re their products, and illustrations of how customers have saved time and money using their services.  It’s time for business to go beyond simply writing blogs and posting tweets, they need to embrace the quickly evolving world of social multi-media.

3 Strategies for Social Media Marketing Success for Business to Business Marketers

There are many misconceptions regarding social media among B2B marketers. Among the most common is from people who feel that social, while interesting, is best suited for B2C brands. 3 Strategies for Social Media Marketing Success for Business to Business MarketersFact is, there are many B2B companies using social media to great effect today- not only for relationship building, but to drive bottom-line sales. The simple question to answer is, how? After deconstructing dozens of best practices, we identified three recurring strategies that can lead to success for B2B marketers:

  1. Spark Grassroots Demand
  2. Create a Branded Community
  3. Engage via Direct Outreach

We are emerging from an age of marketing where we talked about the product and our own brand (product centric) to where businesses solve problems and add value to the customer (customer centric). Social media has flipped the model.

1. Spark Grassroots Demand

A powerful use of social media for B2B marketers is to influence the customers of your customers, thus generating grassroots (bottom-up) demand. An example is when we transformed a client’s conversations about their products (in this case orange beverages) into popular conversations around the customers health and wellness (customer centric). This bottom-up approach raised awareness of the product, generating more consumer generated retail store purchases, and thus more demand and sales from their direct retail customers.

2. Create a Branded Community

A well-known case study of how this works in practice is how American Express used social media to create connections with their small and medium sized business (SMB) owners. AMEX didn’t talk about the advantages of their product (which is a topic that would likely gain little traction) but rather they created a branded community called AMEX Open around a theme that small business owners are extremely passionate about- making money & growing their small business. American Express Open Forum CommunityOver the years, this community has gained a large following and increased loyalty among SMB owners to American Express. It works, because it adds value to small business owners about a topic they’re interested in. For your company, if your budget is much smaller than say an American Express, inexpensive and easy-to-implement technologies exist to help facilitate just such an initiative. This could include using LinkedIn to create and build a community  ”group” that is targeted at an industry or sector. Combined with the right customer-centric idea and a smart tactical use of awareness-driving paid media, this type of initiative could help you reap similar dividends.

3. Engage via Direct Outreach:

This strategy is the most straightforward one. Consider that your target audience outside of work are just people- and that their usage of social media typically mirrors the population at large, and then it becomes clear that social can be used as a cost-efficient digital outreach channel to reach your audience on their terms. With 955 million active members (at the time this is written), a large advantage Facebook offers is their highly precise, long-tail targeting capabilities. In fact, you could target only qualified prospects based on their company or a single keyword. Using a highly targeted Facebook paid media campaign, you can communicate with your audience on a one-to-one, highly personalized basis, which combined with the right message, can lead to high conversion rates, increased awareness, leads, and sales.

Translating Strategy to Action

Certainly these strategies are not the only means to success within social for B2B companies, but they are ideas that have been proven to work. Each of these strategies can be used by themselves, or in combination as part of a more holistic digital marketing solution. A recommended first step would be to identify and gain support from key stakeholders in your organization. Armed with the right examples and business case for such an initiative, you can set the proper stage for a results-driving social media solution.

What About You?

How do you use social media to market to other businesses. Do you use a blog? Is LinkedIn a professional social network that you are using effectively? Is YouTube a social media channel that you use to educate and communicate with your customers and prospective clients? I look forward to hearing your success stories in the comments. Guest Author: These strategies were created by  ZOG Digital - a search and social marketing technology company.

Want to Learn How to become a Power Blogger and to Attract Prospects and Customers?

My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.

I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. I also reveal the tactics I used to grow my Twitter followers to over 110,000. You can read it now. Image by Big Stock Photo
via Jeffbullas’s Blog by Jeff Bullas
There is a revolution going on in the internet marketing world that many companies are still figuring out. It is called Facebook and Twitter and it’s also called social media marketing.
10 Ways Leading Brands Use Facebook Ingeniously For Their MarketingSo what is one change that has emerged that is affecting the way businesses can influence their target market to create massive traffic and sales? It’s the Facebook “friend feed” and it has dramatically changed the goals and objectives for marketing your brand on the web. But how is this different than traditional marketing? Marketing used to be a “one to one” game with your prospect. You were only speaking to the prospects’ attention you had at that given moment in your advertisement and no one else. That’s all part of the old ways of marketing. Today, if you can get your prospect to “like”, “comment”, and/or “share” your content on Facebook, you are indirectly marketing to their entire sphere of influence. One single “like” may potentially be seen by many friends on a person’s contact list. It’s those secondary contacts that reflect how the audience has shifted dramatically and how the entire sales conversation is now different. It is the power of the amplification of conversations that start at “one to many” and then become exponential and move to “many to many”. So how are big brands leveraging this power to their benefit? Here are 10 ways that big brands are using Facebook to tap into this limitless potential.

1. They get their prospects to interact with their posts.

It may not be immediately obvious but a comment on a wall post is more powerful than getting someone to read it and take an action without interacting. Here’s how McDonald’s is influencing their devotees to comment on their wall posts, indirectly reaching thousands more. McDonalds Facebook Page That powerful little blank encourages their fan base to interact. That little interaction means exposure to thousands more than if it wasn’t there. Of course, ending on a simple open ended question is powerful as well. Watch Visa directly asking their users to interact. Visa Facebook page

2. They just come out and ask for the “like”.

Knowing the importance of “likes”, look at Walmart just directly asking for it. Walmart Facebook pageThey are following the simple “like this post and get” strategy.

3. They use images to enhance their product.

Not much needs to be said about this image from Apple. Apple Facebook Images

4. They have a clear call to action to “like” their fan page.

Leaving it in the hands of your prospect to figure out what’s next can potentially confuse them. Watch how Red Bull doesn’t leave it to anyone’s imagination on what to do next. Red Bull Facebook LIke page

5. They offer a bribe to get their users to like their fan page.

Coke produced their own free music app for their fan bases. Even people who aren’t fans of Coke may potentially opt in to these free bribe resulting in indirect exposure to thousands more. Coca Cola Facebook BribeIt’s definitely a powerful way to encourage their fans to take action.

6. They have exclusive offers for fans.

Nothing creates a bond faster with your fan base than making them feel exclusive. Watch how Domino’s Pizza does this combining the old with the new. Domino's Facebook page exclusive offer

7. They get feedback from their users.

Social media is built on the foundation of 2 way interactive relationships. Look how Walmart lets their customers’ voices be heard. Walmart Facebook interaction

8. They syndicate news stories that their prospects can relate to.

A news story that strikes a chord with your prospects can generate tons of feedback. Watch how this simple news story has generated over 111,000 likes for Starbucks. Starbucks Facebook syndicated news stories pageThe power is that a relatable experience can enhance their social media power and bond with their customers.

9. They use powerful emotional images.

“A picture is worth a thousand words” is even more powerful when you can weave your brand into the fabric of a person’s experience. Watch how Pepsi takes this idea and puts it into practice. Pepsi Facebook page

10. They share useful content, not promos and sales.

It’s no secret that content is what drives the internet and social media. Have you ever had this awful experience? You joined a page for some basic offer only to find out that they send you so many promotions that you just can’t unsubscribe fast enough. Well your target prospect is no different. In fact, a lot of business owners are doing this. Most people have joined a list or two that just relentlessly hypes up something useless for you to buy. What most of these brands have in common is that they primarily share content that ultimately leads back to their sales funnel. They are very careful with what they promote and should be too.

What About You?

What’s working for you in your social media promotion campaigns? What kind of content do you find is most valuable to your users? Share your story in the comments below.

Want to Learn How to to Create and Market Content that Attracts Views, Readers and Followers ?

My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.

I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. I also reveal the tactics I used to grow my Twitter followers to over 110,000. You can read it now. Image by Alistair Israel
via Jeffbullas’s Blog by Dan Chaney on 9/10/12
The world of Internet and social media marketing is cut-throat and you need to have the right tools, platforms and skills to be noticed and stand out from the crowd.4 Must have tools for social media marketersToday especially, so many entrepreneurs and small business owners are seeing the benefits of marketing online. Many people are adding Internet and social media marketing to their repertoire of skills or leaving their day job to work from the comfort of their home. Knowing the best tools out there for Internet marketing is key to staying on top of trends, scheduling your days well in advance and even being able to pencil in a bit of time for yourself, too. Here are four tools that are worth considering for helping you publish, manage, save time and monitor your social networks.

1. WordPress

WordPress is a publishing platform that allows marketers the freedom to start publishing online without having to know any computer programming. When the social media revolution started it was thought that maybe blogs would die. Popular press was promoting the thought that social networks such as Facebook and  Twitter would see the demise of blogs. In fact the reverse is happening and we are seeing the rise of blogging both personally and by companies as the hub for the creation and marketing of content that can be promoted and also published on your social media networks. It appears that social media hass in fact energised bloggers globally. Wordpress your social media marketing hubThe latest figures reveal that over 100,000 WordPress blogs are created every day and there are over 55 million WordPress sites around the world. There are 2 ways to start blogging with WordPress:

  1. You can use the free versions which don’t cost anything and are hosted for free. These can be found atWordPress.com 
  2. You can pay a small fee for to download a WordPress template, customise it as little or as much as you want and have it self hosted with your own personal domain name. This gives you full control for very little cost.Typical costs vary from $$50-$200 plus the cost of hosting which can be $4-$5 a month to get started.

WordPress.com accounts are free, as long as you’re happy with basic features. Don’t let the word “basic” fool you, though. Even WordPress’ baseline options are pretty great in comparison to other free blogging platforms. The best part is that WordPress’ layouts are so business-like that it’s possible to use the platform to create a full blown website. So if you know HTML or are willing to pay a price to upgrade, your options are even greater.

2. HootSuite

Hootsuite is a social media management tool that allows you to manage multiple social profiles such as Twitter, Facebook,LinkedIn and Google+ effectively. It is used by some of the top brands (79 of the Fortune Top 100 companies) as well as  social media marketers and bloggers. Hootsuite Social Network MangementSome key features:

  • It enables you to track your social media analytics and it even integrates with Google Analytics
  • Provides auto scheduling of tweets (up to 50)
  • Create search streams that allow you to will pull up all tweets for a word or even a #tag
  • It has mobile apps for almost any device and can be used on your iPhone or iPad to keep on top of your social accounts while out and about

It is a dream come true for Internet marketers who secretly hate being chained to their laptop. You can add up to five profiles with a free account and you receive countless profiles with a cheap $5.99 per month account. HootSuite lets you schedule posts to be sent out for whatever date and time you want. This is often the best – and only – way that an Internet marketer can actually take some time off. Plus, you can add any and all streams you want from your social networks to keep on top of your Facebook, Twitter and LinkedIn friends (and more) all from the same site.

3. Mail Chimp

Despite the attraction of the shiny new objects of social media networks, taking full control of your direct messaging online requires an email marketing platform that integrates with your blog and social media platforms. The value of building a email subscriber list cannot be overstated. It allows you to contact your followers whenever you need to, without the filter of a Facebook’s Edge Rank algorithm or getting lost in the Twitter torrent. Mail Chimp email marketing For as much information as Mail Chimp holds, you’d be shocked to know it doesn’t cost a penny to get started. You can add, customize and control your mailing lists easily. There are tons of options, too, so whether you have a bunch of people opting into your newsletter or you want to target your personal mailing list for the first time, Mail Chimp lets you do it. There are also tons of options for adding Mail Chimp widgets to your website or blog. The best part is that Mail Chimp is super clever, right down to its adorable messages you get when you sign in.

4. Evernote

Evernote may not be a direct way to publish online, but it is the easiest and most convenient option for Internet marketers on-the-go. Sometimes, the hardest part of the job is organizing everything you need or remembering random thoughts throughout the day. It is a tool that allows you to keep organised no matter where you are. Its key features:

  • It not only allows you to capture notes but audio web clips, webpages, files and images that are accessible to all your devices and computers you use.
  • It keeps it all in one place so you can access it at anytime
  • Share your notes with colleagues and friends and collaborate on projects

Click here to view the embedded video.So Evernote can be installed on both your computer and your cell phone, and your account can be linked and synced over a WiFi Internet connection or the office internet. Save everything from notes and pictures to video and sound recordings. Want to get more organised then Evernote will help you achieve that.

What About You?

What tools do you use to manage your day as a blogger and social media marketer? Do you use any of these tools? What tools would you recommend Guest Author: Dan is a blogger with a background in email marketing who recently learned how to create iPhone apps. He has since added this to the list of services his agency offers and has found it to be quite profitable.

Want to Learn More About Social Media Marketing and Blogging in an Easy To Understand eBook?

My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.

By: Sunny Rodriguez